Interviewer Bias In User Research & Steps To Conquer It

Interviewer Bias In User Research & Steps To Conquer It 1

Context is powerful. If you’ve lined up an interview with someone because they match a set of selected criteria, you’ve already made the decision that, on some level, you know that person. Whether it’s for research, journalism or a job interview, that pretext is the lens and construct through which you’ve chosen to understand and empathise with that person. And …