The Ultimate Mini-Guide to Customer Validation

Customer validation is a crucial step for any startup, yet many entrepreneurs overlook its importance or simply don’t know how to approach it. In this article, we’ll break down customer validation step by step, using real-world examples and proven strategies to help you get it right. We’ll also sprinkle in some humor, insights, and quotes from notable entrepreneurs to keep …

What is Customer Discovery | An Introductory Guide, Part 1

What is Customer Discovery | An Introductory Guide

In the past 20 years there have been a series of new methodological and philosophical breakdowns of how to start a business. The term “customer discovery”, though it was coined in the early 2000s and ‘discovery’ tactics of this kind have existed for centuries, has more recently become a common turn of phrase in the tech and entrepreneurship world. But …