All About Us.. Sort Of
Look let's face it, these “about us” pages are usually just a perfunctory way of helping you make sure this website isn’t some group of wannabes and hackers looking to steal your info…
I’ll admit we wannabe a lot of things, but most of them are weirdly unrealistic ideals (no you CAN’T wield Thor’s hammer @roger ), and actually we take data privacy pretty seriously.
But if you’re really interested in the tool, you may actually want to know a little about us.
That might include who we are as people, or perhaps why on earth we decided to build a SAAS product for a customer type that has often designed their own process for everything and doesn’t really like to change much once they’ve got themselves sorted (looking at you @andrew).
To be honest, I’d like an answer to that as well...
So here we are, if you want to learn the truth, the whole truth and nothing but the truth… well that would be a lot so you won’t get that here, but we’ll get you kicked off!
🎉 Enjoy! 🎉
Why the hell did we try to build a tool for user researchers?
Ok look, in our defense, we didn’t actually start building this for other people. The primary motivation was your classic “scratching your own itch” situation.
We needed a tool, kind of semi-built one for ourselves, and then thought “well if we need it, so must everyone else!”. I know, noob level ROFLs.
👉This is hilarious given our normal life is trying to convince founders to avoid this exact mistake.👈
You see, over at Growth Mechanics we do a lot of interviewing people.
We are a fully remote organisation that helps discover, validate and implement complex solutions with a concentration on behavioural and methodological factors that can only be dug out of deep qualitative research. And that sentence is too long.
However, we’re also responsible for trying to help entrepreneurs, founders, business owners and otherwise to do the research themselves, as part of the learning process. The thing is, if you’ve never done qual before, it’s a BIG hurdle to jump. And the more unclear or complicated the process is, the more resistant to trying it people tend to be.
This isn’t to say that anyone should just be able to pick up a tool and become a good researcher, but I think most of us that do research might agree that if more people were talking to users, exploring people’s feelings, and generally structuring empathy into how they operate… the world might be slightly better place. 🤗
So we set out to build something that might help some people do things a little easier, and a little better.
To figure out how to make this tool a reality however, we needed help. We needed a team that knew what it meant to build lightweight, superbly engineered tech for a potentially finicky audience, and so entered our superhero friends (but not Thor) at Silicon Rhino.
You see, Silicon Rhino as an organisation is known for building MVPs of high-growth and powerful startups. They’re effectively engineering rockstars, and since we happen to be friends, we all joined forces to make Interviewerr happen together. Misery loves company after all. 😭
I’ll dig more into who we all are as individual people below, but I want to finish explaining our motivations. You see, when we sat down to figure out WHY we were building this tool, some very clear themes emerged.
These themes are now our mission and vision statements for the organisation, which I’ll share with you here (and no, the wording of these is not perfect, but it’s a start!)...
🎯 Our Mission...
Is to build tools that improve the use and attribution of conversations after the fact.
🔭 Our Vision...
- Is to empower researchers to focus on the extraction of quality insights instead of the interview process.
- Is to become a financially self-sustainable SAAS company
- Is to standardise 'a' process for acquiring and managing interview data
- Is to enable qualitative data to be used and perceived in equal terms of value with quantitative data
- Is to reduce the repetitive manual tasks required in using interview content (for research or otherwise)
- Is to lower the barrier to entry for acquiring and using qualitative data
Just to make it harder on ourselves, we realised this needed to be a 🌱grassroots tool for a grassroots🌱 audience… who will hopefully be very patient… and forgiving… but also love the tool. Hah!
You see, for a small, out-of-pocket startup, we’ve got some big goals, and it’s going to take us a while to get there.
What’s been interesting recently is this whole 🦠COVID-19🦠 thing you may have heard about and the need for research to be increasingly remote. Something our tool, luckily, works really well for.
We had always designed our tool to support remote interviews and though our intention wasn’t to capitalise on a pandemic, we’re hoping that if you find yourself doing a lot of remote interviews you’ll give our tool a try as it may really help you out.
Who the hell are we?
A Conclusion Of Sorts
Well, we hope you enjoyed this slightly unorthodox approach to an about page. We want to build a company, but we also want to be honest and have a lot fun doing it.
If you’d like to support what we’re doing, please go give the tool a try, and even better, pay for it!
Use it for recording and taking notes during meetings, school lectures, journalism interviews, user research, dictation and transcription, whatever you need. Give it a whirl, and if you like it, be sure to tell us why.
And if you don’t like it you can also tell us, and we might give you a 🍪cookie🍪. No really, it helps a lot!
Thanks for reading, and see you inside!
❤️ Interviewerr Team❤️